{"id":12271,"date":"2017-11-10T09:00:38","date_gmt":"2017-11-10T14:00:38","guid":{"rendered":"https:\/\/museumhack.com\/?p=12271"},"modified":"2025-04-21T16:04:30","modified_gmt":"2025-04-21T20:04:30","slug":"minimalist-marketing-asu-get-weird","status":"publish","type":"do_not_index","link":"https:\/\/museumhack.com\/minimalist-marketing-asu-get-weird\/","title":{"rendered":"How Mystery + Minimalist Marketing Led To Massive Event Turnout"},"content":{"rendered":"

Earlier this year, we helped the ASU Art Museum turn their museum into an intimate <\/span>escape room<\/span><\/a> centered around engaging with the collection. But for their next event, ASU wanted to go bigger – and a little weirder.<\/span><\/p>\n

<\/p>\n

ASU partnered with us once again to engage the community, make their presence known, and show off their personality – aka they wanted to get a little weird! The goal was to attract around 200 attendees to the museum – and by the end of the night, nearly double that number walked through the doors.<\/span><\/p>\n

So how did we do it?<\/p>\n

We flew in a Museum Hack dream team – Dustin, Zak M, Kate, and Casey – to work with ASU to bring a ton of people to the museum, aiming to achieve the opposite of the small intimate groups we targeted for the museum\u2019s previous escape room events. <\/span><\/p>\n

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Minimalistic promo image for GET WEIRD event<\/figcaption><\/figure>\n

What was GET WEIRD?<\/b><\/h3>\n

The goal of the event was to draw a ton of people to the museum and to challenge staff to think creatively about the types of activities that can happen within a gallery space.<\/p>\n

When brainstorming for the event, there were so many good ideas that the team decided to work with as many of them as possible. They loosely allowed the common theme of things you\u2019d never think to do in a gallery<\/strong> (who knew they could be fun spaces, right??). <\/span><\/p>\n

Leaving a little to the imagination<\/b><\/h3>\n

With event content created, one glaring problem remained – what was the best way to market this to the public? The team decided to embrace the almost indescribable nature of the event, making the marketing, descriptions, and images minimalist, evoking the same feel as an earlier campaign from the museum.<\/span><\/p>\n