{"id":7067,"date":"2016-05-12T09:00:45","date_gmt":"2016-05-12T13:00:45","guid":{"rendered":"https:\/\/museumhack.wpengine.com\/?p=7067"},"modified":"2022-11-20T02:07:51","modified_gmt":"2022-11-20T07:07:51","slug":"sfmoma-audio-experience","status":"publish","type":"do_not_index","link":"https:\/\/museumhack.com\/sfmoma-audio-experience\/","title":{"rendered":"Hacking the Audio Experience: Museum Hack is part of SFMOMA\u2019s New Tours!"},"content":{"rendered":"

Audio tours are a key aspect of museum\u2019s visitor experience. \u00a0Done right, audio tours are a unique way to connect with visitors that may not like docent-led tours or prefer the freedom to learn about objects and spaces on their own. \u00a0Such tours also provide a cost-effective way for museums to foster deep engagement with their objects and spaces.<\/p>\n

San Francisco\u2019s Museum of Modern Art (\u201cSFMOMA\u201d) is reinventing itself as it prepares to open its new building. \u00a0SFMOMA was looking to completely reimagine visitors\u2019 audio tour experience, by partnering with innovators in technology and storytelling. \u00a0First, SFMOMA partnered with Detour to reimagine how audio tours could be delivered: through visitors\u2019 phones!<\/p>\n

SFMOMA and Detour co-developed a mobile app that taps into visitors\u2019 phones. \u00a0Using location-sensing technology in the phone, the app precisely triangulates where visitors are in the museum. \u00a0This location is cross-referenced with a high-resolution virtual map of the museum created by Apple. \u00a0Thus, the app knows exactly where visitors are and where they\u2019re going – and then adjusts its audio accordingly.<\/p>\n

Now, SFMOMA needed expert storytellers to help them bring in new audiences while staying true to excellent content. \u00a0SFMOMA looked to groups who were already finding new ways to create adult museum experiences – including Museum Hack!<\/p>\n

\"Ethan
Ethan Angelica and Lia Tamborra recording for SFMOMA\u2019s new audio tours.<\/figcaption><\/figure>\n

<\/p>\n

Lia Tamborra and Ethan Angelica worked with SFMOMA to produce one of their new audio tours. \u00a0They were given access to troves of information and the museum\u2019s current audio offerings so that they could do their own remixing. \u00a0Lia and Ethan dug through the museum\u2019s collections, finding their favorite objects and unique stories to tell visitors. \u00a0After hours of digging, reading, and researching, the duo implemented our signature 5 Elements of a Hack method and proven techniques for successful tours to design an audio experience like no other.<\/p>\n

SFMOMA \/ Museum Hack\u2019s new audio tour included discussing the Funk Art in 1950s and 1960s America with a California Artist, inviting visitors to dance with Matisse and twerk with Lilith, dive into an awkward romance with Frida Kahlo, and serenade a sculpture of Ruth Asawa. \u00a0The best part? \u00a0This tour was designed to get visitors to kinesthetically engage with the museum, do silly and unexpected things, and learn fascinating secrets and juicy gossip behind some of the greatest artists in the world.<\/p>\n

Using Detour\u2019s technology, our insider’s look at SFMOMA\u2019s collections allowed a longer-form experience than traditional audio tours, inviting visitors to discover the museum on their own terms and in completely new ways. \u00a0Ethan and Lia also worked directly with SFMOMA staff, ensuring that our entertainment-first, insider flavor met the museum\u2019s goals and Detour\u2019s unique technology and style.<\/p>\n

\u201cMuseum Hack\u201d is a Red Bull-paced tour designed for visitors who\u2019d rather be playing GTA V<\/i>. – Rene Chun of Wired.<\/i><\/a><\/p><\/blockquote>\n

Museum Hack is honored to be among the audio tour options on SFMOMA\u2019s mobile app. \u00a0We absolutely loved hacking their audio tour experience, uncovering new ways to use our techniques and style to give visitors a one-of-a-kind museum experience. \u00a0We can\u2019t wait to see the app in action when SFMOMA reopens this month.<\/p>\n

Want to reimagine your audio tours? <\/i>Contact us<\/i><\/a> to learn how we can help reimagine your visitor experience and engage new audiences with your museum.<\/i><\/p>\n","protected":false},"featured_media":19801,"template":"","acf":[],"yoast_head":"\nHacking the Audio Experience: Museum Hack is part of SFMOMA\u2019s New Tours!<\/title>\n<meta name=\"description\" content=\"SFMOMA was looking to completely reimagine visitors\u2019 audio tour experience, by partnering with innovators in technology and storytelling.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hacking the Audio Experience: Museum Hack is part of SFMOMA\u2019s New Tours!\" \/>\n<meta property=\"og:description\" content=\"SFMOMA was looking to completely reimagine visitors\u2019 audio tour experience, by partnering with innovators in technology and 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