{"id":7476,"date":"2016-07-14T09:00:34","date_gmt":"2016-07-14T13:00:34","guid":{"rendered":"https:\/\/museumhack.wpengine.com\/?p=7476"},"modified":"2022-11-20T00:17:01","modified_gmt":"2022-11-20T05:17:01","slug":"case-study-pama","status":"publish","type":"do_not_index","link":"https:\/\/museumhack.com\/case-study-pama\/","title":{"rendered":"Increase Engagement by Revitalizing and Empowering Staff (Case Study: PAMA)"},"content":{"rendered":"<p>Have your museum\u2019s programs become stagnant? \u00a0Are you struggling to find new ways to engage audiences and get your staff on board?<\/p>\n<p>Peel Art Gallery, Museum, and Archives (\u201cPAMA\u201d) explores the rich history of the Region of Peel in Canada. \u00a0Having recently completed a large expansion, PAMA was looking to revitalize their current programming in order to attract new audiences from the nearly one million individuals in the community and raise funds to continue their expansion. \u00a0PAMA was also looking to revitalize their staff, invigorating their programs with new life by equipping staff with new ideas and tools that they could use on site.<\/p>\n<figure id=\"attachment_7477\" aria-describedby=\"caption-attachment-7477\" style=\"width: 945px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7477\" src=\"https:\/\/museumhack.com\/wp-content\/uploads\/2016\/07\/PAMA.jpg\" alt=\"Peel Art Gallery, Museum, and Archives entrance\" width=\"945\" height=\"1260\" border=\"0\" srcset=\"https:\/\/museumhack.com\/wp-content\/uploads\/2016\/07\/PAMA.jpg 600w, https:\/\/museumhack.com\/wp-content\/uploads\/2016\/07\/PAMA-356x475.jpg 356w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><figcaption id=\"caption-attachment-7477\" class=\"wp-caption-text\">Image courtesy Peel Art Gallery, Museum, and Archives.<\/figcaption><\/figure>\n<p>PAMA called Museum Hack and asked us to produce a customized workshop for their staff on audience engagement. \u00a0Lia Tamborra and Evan Goodman packed their bags and headed to Peel, ready to revitalize PAMA staff with our Hack-style methodology.<\/p>\n<p><!--more--><\/p>\n<h2><b>How to Engage Audiences with Personal Passion<\/b><\/h2>\n<p>We led PAMA staff through our signature Audience Engagement Workshop. \u00a0Starting with personal passion, we demonstrated our methods using objects we found amazing and intriguing within their collections. \u00a0Next, we led staff through a participatory discussion on how we created our demonstrations, including our 5 Elements of a Hack method.<\/p>\n<p>We also discussed the importance of storytelling and infusing programs with personal passion as a means to connect with audiences. \u00a0Finally, we led staff through tips for creating activities that are educational and fun, which invite audiences to become active co-creators of their museum experience.<\/p>\n<figure id=\"attachment_7478\" aria-describedby=\"caption-attachment-7478\" style=\"width: 945px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7478\" src=\"https:\/\/museumhack.com\/wp-content\/uploads\/2016\/07\/PAMA-polaroid.jpg\" alt=\"Polaroid of Peel staff during Museum Hack workshop\" width=\"945\" height=\"709\" border=\"0\" srcset=\"https:\/\/museumhack.com\/wp-content\/uploads\/2016\/07\/PAMA-polaroid.jpg 600w, https:\/\/museumhack.com\/wp-content\/uploads\/2016\/07\/PAMA-polaroid-475x356.jpg 475w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><figcaption id=\"caption-attachment-7478\" class=\"wp-caption-text\">\u201cFantastic day with Ali &amp; Evan from #museumhack &#8211; HUGE thanks from PAMA!\u201d Image courtesy PAMA.<\/figcaption><\/figure>\n<p>PAMA staff loved it! \u00a0Everyone was very enthusiastic about trying the new ideas.<\/p>\n<blockquote><p>\u201cLia and Evan were high energy, very engaging, and led the workshop enthusiastically with a fast pace and good timing to illustrate key messages and elements. PAMA staff are satisfied and pleased that we had the opportunity to learn, stretch, and grow our thinking in new directions with your team.\u201d<\/p>\n<p>&#8211; Marty Brent, Manager at PAMA<\/p><\/blockquote>\n<p>Thanks to Peel Art Gallery, Museum, and Archives for bringing us in to discuss audience engagement and explore new ways to keep their museum growing. \u00a0We had a great time!<\/p>\n<p><i>Ready to revitalize your staff and programs? <\/i><a href=\"https:\/\/museumhack.com\/museum-consulting\/\"><i>Contact us<\/i><\/a><i> to find out more about how we can help your institution develop fun activities and new audience engagement strategies.<\/i><\/p>\n","protected":false},"featured_media":19801,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Engagement by Revitalizing and Empowering Staff (Case Study: PAMA)<\/title>\n<meta name=\"description\" content=\"PAMA was looking to revitalize their programming by equipping staff with news ideas and tools that they could use on site. 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